Vermilion is a graphic novel following Detective Kyo and her assistant as they work to solve a serial murder case.

 

The brand focuses on minimalism and drama, using a limited color palette in tandem with high contrast to make elements within the novel and the apparel pop.

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The bold, deep vermilion was chosen as the staple color as it not only fits with the name, it also symbolizes the violent and bloody nature of the plot.